CTO, Tivoli Software & VP Autonomic Computing
"It is hard to think of an issue more pervasive and more compelling to business today than globalization. In an age in which even small businesses can quickly and easily establish world wide reach via the internet, all assumptions concerning cost, competitiveness, skills, marketing, sales, and just about everything else in business are being redefined. In this rapidly changing environment, I know of no individual who has more comprehensively studied globalization than Mark Minevich.
In Six Billion Minds, Mark assembles an extremely diverse and talented set of individuals who tackle the subject from a multitude of perspectives, providing insights on outsourcing, intellectual property, emerging geographies, new business models and more. The resultant text frames the topic more broadly than ever before--a key reference for thinking about this critically important topic."